In the same way that a foundation stone is the basis of a building, underwear is the source for creating a well-clad body. Not only does it make or break a look, good bras and pants can also radically change the shape of your body.
You may think it extreme that a humble pair of pants can ruin an outfit. But think of Jennifer Lopez's arse, and the airtight clothes she encases it in. If her butt were kept cosy by a nice pair of comfortable knickers that didn't ride up her crack or leave room for a nasty draft between the waistline and her top, the smooth, rounded globes wouldn't be gouged by flesh-eating elastic.
Similarly bras hold (quite literally) a girl's appearance in their cups. An astonishing 70 per cent of us are wrecking our clothes with an ill-fitting brassiere. Just because it is worn underneath, its relevance, like knickers, is shunted down to the end of the style chain. It's tempting to think: 'Who cares. No one is going to see it.' Ah, ha! Not so. These undergarments can often be spotted through fabric, and if they are not, then the impression badly fitting underwear makes on flab most definitely can.
A lady we dressed recently was a case in point. Partial to a friend's clothes, she accepted all things including her B cup bras, into which she gleefully compressed her E cup tits. The result was misshapen breasts that increased in number from two to four and looked fat instead of sexy. Your underwear is particularly important if you are looking for Mr Right. Most women think that underwear has to be sexy or supporting - you can get underwear that is both. Likewise if you are having a crisis of confidence, an easy way to feel desirable again is to invest in sexy and supportive bras and knickers. And for those women going through the menopause, it helps to re-upholster your body, rather like you would a tired old sofa!
If you are human and female you will have greying white cotton, frayed elastic, skin-digging wire poking out from bras and stained gussets littering your underwear drawer. These cannot stay. All need dispersing to the big pant graveyard in the sky.
What you require girls is support and shaping in all areas that have given in to gravity.
The older you get the more responsibilities you have, be it kids or mortgages. Money to burn on clothes becomes less. Surplus income should be spent on a sensible wardrobe that lasts. Well, what's the sodding point if your tits are down by your ankles and your pock-marked arse bubbles the material of your trousers. If you want to feel good, you have to fork out for excellent underwear. Your hard-earned cash is far better spent on bras, pants and reconstructive fortressing than a cute top from Marc Jacobs.
Underwear, like all fashion, can fall foul of trends. There was the time when women were encouraged to burn their bras. God forbid. Then Calvin Klein came in with the compromise T shirt bra that did nothing other than obscure a nipple or two. During the late sixties and early seventies, underwear was pretty much discarded, a rebellion not only against the opposite sex but also against the constricting fifties that had us entombed in whalebone and elastic strong enough to mend a broken leg.
Nowadays, specialist knickers, tights, all-in-ones and bras are industrially enhanced for the sole purpose of improving our shape in the same way corsets did in the 19th century. Under-wiring, sucking in and winching may not be the sexiest impact upon disrobing, but it sure makes a woman feel good from the outside in.
We are passionate about the effects figure-forming underwear achieves because it gives instant gratification - it minimises the hours required in the gym and maximises the amount you can eat guilt free.
Blow the diet and exercise regime and invest in some great underwear.
